STELLA ARTOIS GLOBAL BRAND REDESIGN

Establish Stella Artois as a authentically European lager but reflect contemporary and premium values across the world. The world of Stella Artois is a modern interpretation of continental Europe; they get their brewing credentials from Belgium and style and sophistication from France. Clever storytelling and beautiful, artistic execution are woven throughout the brands history.

Our challenge was to be inspired, not constrained, by our past.We needed to take the brand forward in a bold, disruptive and aspirational way that redefines the meaning of premium in the beer category.