FORM

For women with coarse or curly hair, the ethnic hair care aisle leaves much to be desired. It can feel like the options available are stereotyping and complicated, forcing women to piece together a routine from whatever’s available. It’s about time things got simpler and more effective.

FORM created an online quiz and lab technique designed to personalize and revolutionize how women care for their curls, coils and kinks. Working from the ground up, we partnered
with Walker and Co. to reflect this sea change in the industry.
From naming to packaging to content, we created an empowering brand that reflects new possibilities for you,
your hair and your FORM.